Unveiling the Cycle: Breaking Menstrual Taboos through Education and Equity

Unveiling the Cycle is an innovative experiential learning exercise that leverages social interaction and public relations theories, with a particular focus on the Public Relations Society of America’s (PRSA) R.P.I.E model for strategic planning. This project showcases the development and execution of a comprehensive strategic plan aimed at organizing an immersive and educational event. The event was designed for student leaders, with the goal of normalizing conversations about menstruation and raising awareness about menstrual equity and education at the university.

Soji Campaign

Collaborated with a dynamic team to develop a comprehensive campaign proposal aimed at revitalizing Soji’s brand messaging. Our strategic approach focused on clarifying the brand’s message to ensure it resonated with the target audience, ultimately enhancing the business’s overall success. Through in-depth market analysis and creative brainstorming, we crafted a tailored communication strategy to strengthen Soji’s market presence and align with its core values and goals. The goal of this initiative was to improve brand clarity but also drive engagement and growth within the target market, setting the foundation for long-term success. 

Theatre Baton Rouge Campaign

Collaborated with a dedicated team to develop a comprehensive proposal aimed at enhancing Theatre Baton Rouge (TBR)'s brand image and increasing volunteer engagement. In my role as events director, I focused on creating and implementing plans for reoccurring events that would boost community involvement and support the organization’s mission. Our strategic efforts included brand positioning, targeted outreach, and innovative event planning, all designed to attract and retain volunteers. This initiative not only strengthened TBR’s brand presence but also fostered a vibrant volunteer community, ensuring sustained support and participation.